In a world where the Internet is go home ubiquitous and ever-growing, it’s no wonder businesses are turning their attention to mobile. In May 2022, more than 58.26% of all web traffic was from mobile devices, and that number is only increasing. With this shift in focus comes a new way of thinking for businesses – Go home a mobile-first approach.
What Is a Mobile-First Approach?
Mobile first means that your business & website and should be designed to work better on mobile devices before considering anything else. Not only is it more efficient, but it also allows you to target specific demographics more effectively.
Which Industries Should Use a Mobile-First Approach?
Google implemented its android -first indexing in 2020 when adding content to its search engine optimization. A mobile-first approach is a strategy that many businesses use to improve their online presence. By developing & designing apps & websites with a mobile-first mindset, companies can beat serve their consumer who is using mobile phones to access the Internet.
Many industries can benefit from implementing a mobile-first approach, including retail, healthcare, travel, and hospitality. For example, online casinos should focus on providing android -first content. Why? By the way, a recent UK gambling survey found that 83.98% of participants preferred online casinos due to their convenience, and 85.26% preferred gambling on their smartphones.
Advantages Of A Mobile First Approach
One of the benefits of a mobile-first approach is that it helps businesses focus on the needs of their customers. By designing an app & website for mobile phones first, companies can ensure that all the most important knowledge and features are easy to access and use.
Consumers already use their smartphones and tablets to access information and interact with websites and services. Businesses that don’t offer mobile versions of their products or services risk losing customers who prefer to use mobile devices over a desktop or laptop. Finally, it can help businesses save money on development costs.
How To Implement Mobile First Design In Your Business
So, in the modern world of increasing mobile usage and ever-shrinking mobile screens, what does it mean to be a “mobile-first” business? As mobile technology evolves, businesses must adapt their strategies to stay competitive. Here are many ways to start thinking about your online business from the perspective of a mobile phone:
Make sure your website is mobile-friendly. To ensure your website is easy to navigate on smartphones and tablets, use a responsive design or create a separate mobile site.
Optimize your content for mobile users. Keep your text short and use images and videos to grab people’s attention.
Use location-based services. Leverage GPS and beacon technology to reach customers near your business.
Think about how you might use apps. Build custom apps or partner with existing app developers to reach more users on their devices.
Now, TikTok is also taking over the mobile search scene with its popular hashtag #TikTokTaughtMe. According to Google SVP, Prabhakar Raghavan, with more than 1 billion users on TikTok, about 60% are Gen Z, and 40% prefer searching on TikTok and Instagram over Google Search and Maps.
The Bottom Line
A mobile-first approach is a great way to think about your application design, as it allows you to consider the user at a higher level than just the platform they’re using. This includes things like their operating system, device & location. According to Google, mobile searching is a billion-dollar industry, as mobile search queries have increased by more than 50% since 2012.
So, the next time you have a great idea, make sure it works on mobile devices too. In fact, this should be your first thought. After all, the title says it all – go home or go mobile.