Let’s face it. As a large SEO company with a large marketing budget, you may be tempted to think that smaller brands will not be able to beat you in organic search results.
However, this is not the case. What Google cares about is to make searchers happy and satisfied. This is achieved by providing relevant search results.
So, if you are running a Fortune 1000 company, you should not forget to include off-page SEO in your marketing strategies. Off-page factors are important when it comes to building authority and trust in your domain. These signals can enable your content to rank even higher in search results.
What Is Off-Page SEO
This includes covering search engine strategies outside of websites. In general, off-page SEO is concerned with link-building activities. However, there are other strategies to use, especially when you want to gain a competitive edge.
These tactics can include social media, brand building, content marketing, and more that can be incorporated into off-page SEO strategies.
It is also important to note that off-page SEO alone will not help your website rank. To get better results you will need to combine this with on-page SEO and technical SEO strategies.
Backlinking Explained
One of the easiest ways to promote your off-page SEO is to build backlinks to your site. It is important to create some backlinks to allow Google to know that other sources find your content useful. That way, they can choose to re-link to your content.
By seeing different businesses link to the articles you create, search engines will begin to see content as a reliable means of ranking in search engine results pages (SERPs). So your articles will start appearing in search results, and it becomes much easier to create more leads on your site.
You can create different types of backlinks, such as created links, built-in links, and natural links. So if you want to create backlinks to any of these, the following are the best directories for backlinks:
Consider Reclaiming Unlinked Citations
Reclaiming unlinked citations is probably the easiest and fastest way to build high-quality backlinks. You should consider keeping an eye on the brands that mention your blog or business. You can do this using something as simple as Google Alerts.
If you need more insight into your unconnected citations, such as the domain authority or the number of shares from which those citations come, you can use tools like:
- Mention
- Ahrefs Content Explorer
- BuzzSumo
In general, you will notice that the author of the content has included links to your site when they mention your service, product, or brand.
This is when you can send them a note requesting a link attribution. It also allows publishers to give readers a better experience, allowing them to learn more about the business at the click of a button. So this is a winning game.
Choose Local Directory Submission
Local directories are websites that enable you to submit a site link to them, where they can display it publicly on your business profile or page.
Sites like Yelp are great examples of local directories where businesses can get backlinks. However, there are other places for local directories that you can take advantage of.
The directory backlink is the best place to start for any site as it is a backlink that is waiting to be built. It can be easy to build, and it will also give your business a purpose, which will let local clients know what you do, where you are, and how to stay in touch with you.
Not every backlink is created the same, and most of what you get from the directory site will be NoFollow. But you will need to strike a balance between NoFollow and DoFollow backlinks so that the profile can be backlinked naturally when creating a link to your website.
Build A Strong System For Internal Linking
A strong internal linking system will prepare your website for all external SEO activities. In general, it creates a funnel effect.
If someone follows the links to your website, you will want to make sure that the page is well-crafted and will take that person to other pages. Then, suggest SEO links to other brands that want to grow their business with you.
Work On Broken Links
If you don’t have the resources to create more content, working on broken links may be a strategy you can try. By creating broken links, you will find relevant sites for hyperlinks that link to a non-existent or empty external site.
You can then contact the webmaster who provides the service to replace the broken links on the pages on your site. This will help web admins to clean their sites and provide a link to your site.
Final Remarks
You can’t ignore the power of off-page SEO these days. However, it is important to know that this is more than just creating links.
Today, off-page SEO strategies have shifted from focusing on driving signals, which affect ranking factors, to content creation, optimization, and ranking on search engines, including Google. Focus
So think about your brand and work on your off-page SEO as well as backlinking strategies to make a difference in your business and its online presence.
