Has your business decided and introduced bulk SMS database campaigns to complement your content marketing strategy? How do you convince people to subscribe and give their mobile numbers?
Expanding your SMS database is extremely important for SMS marketing. This is one thing that will determine the reach, and the leads are changed.
But as it were, growing any subscriber list in email, SMS, or social media marketing is no walk in the park. At first, it may seem daunting, but with the right strategy, you can grow your business and drive your ROI with higher margins that matter.
Find out with the following tips.
5 Tips to Grow Your Bulk SMS Subscriber List
With the following five tips, you can quickly grow your bulk SMS database and scale up your campaigns in no time.
Tap on website traffic with a popup
If you are already driving traffic to your website organically or through paid marketing, you can leverage traffic and get subscriptions by using pop-ups on the website.
Check website analytics to determine when users are primarily online and when pop-ups should appear. If the pop-ups appear too soon, it can distract the customer. The trick is making sure they get it before they leave the website.
By adapting your pop-ups to user behavior, your business will create a lasting impression, increasing the chances of opt-ins.Optimize Your Checkout
Customers usually fill in their details when checking out – for example, names and contact addresses. You can ask them to subscribe to your bulk SMS database at this stage.
To do this, simply add a checkbox asking them to consent to your SMS updates. This is one of the easiest and fastest ways to grow your subscriber base, so don’t miss this opportunity.
Use cross-channel acquisitions
Apart from mobile and desktop, social media can also be used to encourage people to subscribe to your SMS subscription list and other marketing channels.
You can build a social media and SMS subscriber database together. You don’t have to keep them separate.
However, you can track where subscriptions come from for your reports, segmentation, and better targeting. It’s also important in gaining more insight into your conversions and helping you direct resources where to direct them.
On social media, you can, for example, use the “Link” feature on Instagram Stories to click through to your sign-up page.
Offer incentives to encourage sign-ups
Discount offers, and other rewards are a great way to easily get people to opt-in to your SMS list. Research shows that this is one of the most effective ways to get subscriptions. Also, customers who enjoy these perks will become repeat buyers.
Of course, discounts may not work all the time. Therefore, you can also highlight the features of the product and the benefits that customers will get from trying your product.
You can ask customers to opt-in to receive updates or information about products on sale, special offers, and loyalty programs.
Use visually appealing and high-converting content
Visuals are attractive, so there’s no reason not to include them in your search for subscribers.
You can use relevant GIFs, short videos, stickers, and more on social media to engage with your audience, give them an incentive and ask them to subscribe to your SMS database. Expanding your database shouldn’t be too difficult. Try it today.
There are many ways to grow your bulk SMS database. Depending on how much you have budgeted for marketing, you can use traditional ads on radio and TV to solicit subscriptions.
Others include asking customers to opt in during store visits and using referrals.
Whatever approach you take, make sure you give users a compelling reason why they should opt in.
And once you have their numbers, plan a solid SMS campaign and enlist the help of an SMS provider like Celcom Africa to keep them updated.
