In addition to the storefront or online website, the store’s social media such as its Facebook page and IG Shop can be like another product catalog platform that will make the first impression on your customers.
Therefore, both restaurants and retailers should focus on content planning for posting on social media in order to post content or content that resonates with consumers and leads the trend.
However, content planning is a process that takes a lot of time. Because business people like you have to keep in mind the following factors: –
- Relating to the audience/target users According
- Store products/services
- Images must be unique and reflect your brand identity
Suppose you are a small business owner who runs a store and plans marketing at the same time. In this case, finding time to schedule a brainstorming session for social media content can be difficult as it is too busy to do the first two. Already equal
Therefore, to help reduce the burden on restaurant operators and retailers. Today there are some interactive Facebook post ideas designed to create social media content for business people so that monthly posts can be easily planned.
Lifestyle Product Image
Of course, the first thing business people want to post on social media is product photos! There are many ways in which a store displays products, e.g.
- Flat le images that are simple and easy on the eyes
- Photo in the studio
- Product image with model
- Lifestyle outdoor photography
- Pictures of product use in different formats
So try to find the selling point of your product and show it through pictures.
For example, in the image below, Street Dress Shop presents its products through models with green grass screens that make clothing even more prominent. This is an interesting lifestyle product photography.
Customer Compliments
Everyone wants to see the product in action in real life. To see a clear picture of how they will come out when they use it.
If you already have regular customers who buy your products. This group of consumers will know exactly what the product is. And if your loyal customers have taken pictures of your products and posted them on social media, be sure to re-post them to show other users that your products are good and are real consumers.
However, if there is no post from a customer in the store, you can always contact the customer to ask about the use of the product.
Customer compliments or customer compliments are considered very important in running a restaurant business, retail store, and any business as it is the social evidence that helps build the reputation of your store and brand.
Be sure to re-post or re-share the stories your customers tell you about your store or product. This could be a regular post or story.
Encouraging Posts
Share beautiful and inspiring photos or stories. Or it could be a post about the values of your digital marketing companies.
In terms of inspirational stories, you can find great content in the media. Celebrities, or post them on Instagram, Facebook, and Pinterest.
Or to post funny, it’s also a great interactive post idea. You have to adjust according to the brand and post at the right time.
The following is an example from the shop ISSUE Thailand which has put a face shield on the hat, which is considered a modern idea and is considered one of the best movements to wear clothes in the era of COVID-19.
Behind the Scenes
How is the production process?
How long does it take to develop each product?
Show your customers behind-the-scenes work and production processes. Let your customers see that you are careful and attentive at every step of the way: idea, movement, production, and delivery.
When customers see the transparency and intent of your brand, customers will appreciate your product even more.
Like SUITCUBE, they regularly post behind-the-scenes photos so they can show their customers how they work and regularly focus on choosing the best one for them.
Talk about the specialty of the shop/company/shop product
Tell customers who own the store by sharing the store/company story. What is the origin of the shop? Why was it founded? Since when are you open How do you plan for the future of the store? It also includes advice for new business people who want to start their own shop or business.
The store can create its own posts. Or you can repost from the website or media that the store interviewed.
Or another idea of the post that the store can easily follow is to tell about the features of the product – the ingredients/menu feature, the originality of the recipe, etc.
